Yeditepe University

 Management Application and Research Center

Yeditepe University

Department of Business Administration


Yeditepe International Research Conference on Business Strategies

June 13 - 15, 2008





Book of Extended Abstracts












Conference attendees discussed research papers submitted in the following tracks:

Track A: Management

 Innovation, Technology and Manufacturing

 Foresight and Long Range Planning

 Corporate Governance and Social Responsibility

Track B: Marketing

 Marketing Theories and Culture

 Branding Strategies

 Innovation and Marketing

Track C: Finance

 New Products and Trends in Financial Markets

 Globalization Effects and Risk Structure of Financial Institutions

 Internationalization of Accounting Standards and  Reports

Papers presented at the conference were published in Conference Proceedings.

Conference participants had free access to

Emerald Management Xtra

for one month (July 1 - 31, 2008)

Conference Venue

Yeditepe University 26 August Campus

Yeditepe University Doğa Club